How is advertising for men and women different?

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KEY ECONOMIC PRINCIPLES I’M ADDRESSING: People generally respond to 
incentives in predictable ways/ Institutions are the “rule of the game” that influence 
choices

OVERALL RESEARCH QUESTION: How do companies incentivise men and women 
differently thru advertising?

SUB QUESTIONS

How do companies use ethos, pathos, and logos for different genders?

Why are women used to attract male consumers but men aren’t used to attract women?

Why is gender role stereotyping used so much in advertising?

Do gender targeted ads work?

RESOURCES FOR RESEARCH:

DATABASES:

WEBSITES: How to appeal to women vs men in advertising, gender targeted ads femvertising,
  women vs men advertising, avoiding stereotypes so consumers don't get offended

OTHER (OPTIONAL):   pdf,