Men and Women are Stimulated by Different Advertising

http://thevisualcommunicationguy.com/

http://thevisualcommunicationguy.com

The economic principle I’m exploring is “People generally respond to incentives in predictable ways/Institutions are
 the “rule of the game” that influence choices”

My research question to help me study the economic principle is “How do companies incentivise men and women
 differently thru advertising?”

The article published in  “How to Appeal to Men vs. Women in Advertising” demonstrates this economic
principle because it shows how men and women are stimulated by different advertising and what advertisers
should use these strategies in order to appeal to certain people.

First, this article discusses how men are mainly stimulated by images and not words while for women, it goes 
much more in depth. For women, they most commonly do deeper research into an advertisement and questions 
what it says. They also typically question whether it is worth buying, or if they can get a better deal somewhere else.
 While this happens for women, men, if they see what they like, they will buy it and not question what the 
advertisement says.

Second, men and women enjoy to see their catered taste with in an ad, for example, men would rather see more
 masculine details in an ad when buying a product. They would like to see sports cars and masculine strong jawed
 men in order to make themselves believe if they buy that product they will become that masculine and relate to
 the product. For women, they enjoy to see the strength of women and also more feminine colors and aspects to
 a product.

Third, people generally enjoy to see more beautiful people. They discuss the example
 of how even babies enjoy to see more beautiful faces than uglier ones. This is a harsh factor, but it is true.

In my next blog post I will research:  How specifically targeted ads don’t just affect what you buy, but 
how it affects how you think of yourself and a new option instead of gender targeted ads.