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| source billboard.com |
KEY ECONOMIC PRINCIPLES I’M ADDRESSING: people generally respond to incentives in predictable ways.
OVERALL RESEARCH QUESTION: How do companies use incentivise people to buy their products using the central route or peripheral route when advertising their products
SUB QUESTIONS
- Which route is more effective?
- How is the central or peripheral applied in ads?
- Do certain people only respond to one or another?
- Which one is used more often in ads?
RESOURCES FOR RESEARCH:
- DATABASES: proquest research library.
- WEBSITES: businesstopia.net
- OTHER (OPTIONAL):
It´s important to know what is truly a quality product or something not worth your time that companies try to persuade you to buy. Give more examples of these types of products.
ReplyDeleteI think that your questions are very interesting, for example the question about how they are used in ads can be very helpful.
ReplyDeleteOne thing I suggest for the future is try to find specific examples of where it is used and how that affected sales.