Adaptation of Advertising in America

Source: Tenor.com

The article published in RiverTownMultimedia.com titled “How Advertising Has Changed Over Time” demonstrates the economic principle "people respond to changes in predictable ways" because it shows that companies have adapted to societal changes in order to appeal to consumers, and therefore sell more products. Therefore, their ads and marketing techniques influence consumers, and are influenced by them too.

First, marketing has changed over the years, and it is evident in the ways advertising has adapted to different periods of history, and advances in society. Says the article, “Data and research have been around as long as marketing. The amount of data and trackability of users has not. That’s really all that’s changed.” Due to the creation of faster, more reliable technology, appealing to customers has become easier. So, as society progresses, so do companies’ ads. Technology has allowed these companies to adapt and appeal to more people by personalizing ads online based on online searches, and it also has allowed for more ads on videos, websites, and more, thus reaching wider audiences.     
This is vastly important, because due to the rise of consumerism, companies have needed to try harder to reach their intended audience, because so many companies started producing ads too. In the past, companies tended to put a few ads in newspapers, magazines, and after the invention of the television, perhaps a few commercials. It was significantly less overwhelming in the past, because consumerism wasn’t so emphasized,and therefore companies didn’t need to produce a plentiful amount of ads to reel in customers. Now, it’s a competition to create as many ads as possible, and to make them as eye-grabbing and entertaining as can be. Claims the article, “In a world in which ads are delivered constantly and everyone is vying for that short attention span, who stands out?” This is mostly how advertising and marketing has changed over the years: an influx of advertising, and with that a spike in creativity. Consumers are so used to constant advertising that companies have had to step up and get more personal with it.

Although ads have become more creative, the general thematic idea of ads have not: they all are merely to sell a product. If one thing hasn’t changed, it’s the idea behind ads. Although, nowadays ads must put more emphasis on the amazing-ness that is their product if they want to sell it. As I mentioned in my last blog post, people just want to be happy and live life as easily as possible. So, they aren’t going to buy that new vacuum cleaner unless it changes their life, so ads have begun to revolve around the happiness that comes with a product, despite the fact that there’s only so much happiness a new blender can bring.

In all, it’s very apparent that with the rise of consumerism, companies have begun to increase the amount of ads they produce to keep up with the spike in advertising, and also that these ads have become more personal through means of technology and creativity. In my next blog post I will research how these ads and marketing has changed over the years.