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The economic principle I’m exploring is “Because of scarcity, people choose. All choices have an opportunity cost.”
My research question to help me study the economic principle is “How is a story idea first developed and presented
under the restrictions of limited time and labor?”
under the restrictions of limited time and labor?”
The article published in the Washington Post titled “PIXAR TIPS: ‘Brave’ artist Emma Coats shares her storytelling
wit and wisdom on Twitter” demonstrates this economic principle because it shows that production - which
involves creating detailed sketches and drawings, paintings, color scripts, sculpting original models of characters and
landscapes, and the actual task of digitally animating and rendering - is very expensive and time consuming.
Because of this, the story itself must be perfected first.
wit and wisdom on Twitter” demonstrates this economic principle because it shows that production - which
involves creating detailed sketches and drawings, paintings, color scripts, sculpting original models of characters and
landscapes, and the actual task of digitally animating and rendering - is very expensive and time consuming.
Because of this, the story itself must be perfected first.
First, maximum pre-production time is dedicated to storyboarding directly - less time on “the written page or
script”, as animation giant John Lasseter has said. Walt Disney began the process for animation pre-production by
creating, along with his team, multiple comic book editions of the same story idea. These various editions would
then be compared against one another and strengthened. This is the fastest and most cost-effective way of getting
the story down.
script”, as animation giant John Lasseter has said. Walt Disney began the process for animation pre-production by
creating, along with his team, multiple comic book editions of the same story idea. These various editions would
then be compared against one another and strengthened. This is the fastest and most cost-effective way of getting
the story down.
Second, the story is given precedence over the appearance, just as the audience is given precedence over the writers.
The story is the core of the film and grabs the appeal of the audience the most. Producing a feature-length animated
film is expensive and time-consuming, so the payoff is absolutely dependent on the story. It doesn’t really matter
whether the story is written to be most pleasing to the producers or writers; the whole time, all those working on the
film must consider it from the point of view of the audience. If it doesn’t strike a chord, no one will pay to see it.
The story is the core of the film and grabs the appeal of the audience the most. Producing a feature-length animated
film is expensive and time-consuming, so the payoff is absolutely dependent on the story. It doesn’t really matter
whether the story is written to be most pleasing to the producers or writers; the whole time, all those working on the
film must consider it from the point of view of the audience. If it doesn’t strike a chord, no one will pay to see it.
Third, each still drawing from the storyboard is compiled into a sort of slideshow and played back with voiceovers
and music for dialogue and soundtrack. Storywriters watch these reels over and over to ensure they like the film as is.
Only once this is approved, detailed character designs, beat boards, color scripts, and clay models can finally be
developed as the start of actual production. This is the expensive part, and it must be done with certainty - that is,
certain preproduction.
and music for dialogue and soundtrack. Storywriters watch these reels over and over to ensure they like the film as is.
Only once this is approved, detailed character designs, beat boards, color scripts, and clay models can finally be
developed as the start of actual production. This is the expensive part, and it must be done with certainty - that is,
certain preproduction.
In my next blog post I will research: the production process of animation and how it’s done most economically.
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