Why do People Choose Certain Cars,

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How do consumers choose between car options while deciding to buy a new car? Christian Wardlaw, from Ny Daily News, explains people’s interests in certain car types, and what they want in a car. In his article “10 Top Reasons Why People Buy Specific Cars.” Wardlaw provide details as to how consumers choose between car options while buying a new car.

 A Consumer's location in a key variable according to the article. If they live in areas that snow a lot, they’re going to want AWD. If they have a long commute to work,, they’re going to want a good handling and comfort. If they live in a large city, they’re going to want good fuel economy. Consumers use these variables to help them decide what features they need most to maximize their utility.

 Money is another variable. Money can decide which car size, type, color, options, and quality of the car. Most car companies have their common or generall line of cars, and their luxury line. For example, Toyota has Lexus, Nissan has Infiniti, GM has Cadillac, etc. They’ve made these separate companies in order to increase profit. These luxury brands are only available to the people with more money who are able to buy them. So money is also another variable when choosing between car options.

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