The effectiveness of the central route on persuasion in advertising

thisdishisvegetarian.com/2011

The economic principle I’m exploring is “people generally respond to incentives in predictable ways”

My research question to help me study the economic principle is “How effective is the central route to persuasion in advertising” The article published in proquest research library titled "A dual process model of interactivity effects.” demonstrates this economic principle because it argues

 First, that the interactivity of the peripheral route causes the consumer to be distracted from product-relevant information.

Second, Higher interactivity may distract less experienced internet users from relevant parts of a ad. 

Third, The central route leads to be more effective and leads more positive attitudes than an interactive website.

 In my next blog post I will research: How is each persuasion applied in an ad?